wellfood_congresso

WellFood Ingredients Congress

The WellFood Ingredients Congress will be held on April 3 and 4 in one of the Pro Magno auditoriums and has the ITAL partnership to deliver relevant, up-to-date and unprecedented content.

 

How does the WellFood Ingredients Congress work?

 

1º Choose the content of interest, according to the grid below. The congress is sold by day. You can purchase the registration for separate days or the package valid for the two days, for a special value.
2º When making the purchase of your registration, you will be automatically accredited to the fair
3º Remove your badge at the entrance of the event

 

Participation in the congress includes:

  • Welcome Coffee
  • Coffee break
  • Simultaneous translation
  • Certificate online
  • Free access to visit the fair
  • Knowledge and Networking

 

Check out the grid below and invest in knowledge!

April 03, 2019

MODULE I – INDUSTRY ROUTES: MAIN TRENDS AND HOW TO ADAPT TO MARKET REQUIREMENTS

9h15 – 9h30 Opening
Welcome – Cassiano Facchinetti, Luis Madi, Hélvio Colino
9h30 – 10h10 Reformulation of products, changes in labeling and the image of industry in society
The challenges of the Food Industry in Brazil facing the new standards and requirements of regulatory agencies. How to adapt to not lose the timing of the industry and the consumer.
Speaker: Raul Amaral, ITAL
10h10 – 10h20 BREAK SPONSOR
10h20 – 11h00 The main global trends in the segment of healthy food and beverages and the sector forecasts for the coming years in South America
Consumer trends and opportunities for an ever expanding segment.
Speaker: Lamine Lahousasnia, Head Search Food Euromonitor (International Speaker)
11h00 – 11h10 BREAK SPONSOR
11h10 – 12h00 A debate on the new directions of the food industry, soft drinks, functional ingredients and food supplements
Technology as an ally of the food industry. How to improve and add new functions to traditional foods, following consumption trends in Brazil. What can and what can not in the development and promotion of functional products, nutraceuticals and dietary supplements.
Speakers: Luis Madi, Director General – ITAL, João, President – ABIA, Alexandre Jobim, President ABIR, Tatiana Pires, President – ABIAD, Hélvio Colino – ABIAM, ABIMAPI, ABICAB.

MODULE II – NEW TOOLS FOR THE RESOLUTION OF OLD PROBLEMS

12h00 – 14h00LUNCH AND NETWORKING
 
14h00 – 14h40Q-Trends | Innovation from the point of view of consumer behavior and its relationship with nutrition
As consumer and nutrition trends correlate with health, communication, experience and behavior, and as an analysis of this information, they contribute to the development of innovative and disruptive projects for the segment.
Speaker: Carolina Godoy – Equilibrium.
14h40 – 14h50BREAK SPONSOR
 
14h50 – 15h20Thinking Design for the construction of desirable futures. A methodology in favor of innovation in the ingredients industry, functional foods and food supplements
Build desirable futures in the industry from the perspective of Design. Alternatives to conquer the future through steps given in the present.
Speaker: Juliana Proserpio, Echos – School of Design Thinking.
15h20 – 15h30BREAK SPONSOR
 
15h30 – 16h10Social Media and Content Strategies. How the Internet and Social Networks can collaborate with the development of the segment
Success stories from the Food Industry and tips to improve the dissemination of your products and ingredients using the Internet and Social Networks.
Speaker: Douglas Gomides – What Moves Marketing.
16h10 – 16h20BREAK SPONSOR
 
16h20 – 17h10The future of R & D and it is already happening now.
A look at the possibilities that technology and information can make in favor of your projects.
Speaker: Ayrton Vialta, ITAL.
17h10 – 17h20Closing
Closure – Cassiano Facchinetti and Luis Madi

April 04, 2019 - Morning

MODULE III – EYE NOW! WHAT SHOULD WE DO TODAY TO TAKE THE OPPORTUNITIES OF TOMORROW

9h15 – 9h30Opening
Welcome – Cassiano Facchinetti and Luis Madi
9h30 – 10h10Unlocking the futire of Nutrition Fortification
A dip in macro and micro trends that will impact the future of nutrition in developing markets.
Speaker: Ana Maria Carvajal – Segment Lead for Food & Beverage at DSM LATAM.
10h10 – 10h20BREAK SPONSOR
 
10h20 – 11h00Bioactive compounds, probiotics and herbal medicines in the fight against aging and obesity. as industry, the market and nutrition professionals have responded to these trends.
As industry, the market and nutrition professionals have responded to these trends.
Speaker: Natália Marques, VP Consultoria
11h00 – 11h10BREAK SPONSOR
 
11h10 – 12h00Scientific strengthening strategies for nutraceutical products and food supplements
The consumer is increasingly aware and eager for information and brands need to offer more than they have always offered to be able to differentiate themselves in a promising and highly competitive market.
Speaker: Tatiane Pires, ABIAD.
12h00 – 14h00LUNCH AND NETWORKING
 
14h00 – 14h40How to optimize the communication of your products according to new legislation
Tips on how to properly promote functional ingredients, nutraceuticals and dietary supplements without breaking the law.
Speaker: Elaine Guaraldo – Vigna do Brasil.
14h40 – 14h50BREAK SPONSOR
 
14h50 – 15h20 The ingredientsof Global Consumer Trends.
 How the ingredient companies approach their products according to the trends of how this can help influence and drive innovative business the food and beverage industry.
Speaker: Beth Niemann, Head of Marketing Intelligence at Tate & Lyle.
15h20 – 15h30BREAK SPONSOR
 
15h30 – 16h10Case: Carrefour Act for Food
As retail is adapting to the growing demand for healthiness and how brands are working according to purpose.
Speaker: Paulo Pianez, Carrefour
16h10 – 16h20BREAK SPONSOR
 
16h20 – 17h10To be defined
 
17h10 – 17h20Closing
Closure – Cassiano Facchinetti and Luis Madi.
*Temas, palestrantes e horários sujeito à alterações.